The survey released by the National Confederation of Commerce showed that the 26 most wanted products for Mother’s Day had an increase of 10.9% this year. With high prices and falling family incomes, it is difficult for businesses to leverage sales.
“Inflation is not only high, it is widespread across most products. It initially focused on products such as energy, such as fuel, and then spread to other prices in the economy,” says economist Fábio Bentes.
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With high unemployment and lower family income, consumption conditions also worsened.
Mother’s Day is undoubtedly one of the most important dates for commerce. It is considered the Christmas of the first semester. However, with this soaring price, the market is apprehensive.
The National Confederation of Trade in Goods, Services and Tourism expects to sell BRL 14 billion in 2022, almost two% unless last year’s Mother’s Day.
Mother’s Day is undoubtedly one of the most important dates for commerce — Photo: Reproduction
Despite this year’s downturn, the result is better than the date in 2020, the first year of the pandemic and the height of health restrictions.
With the most expensive prices this year, housewife Andreza Pessoa is already researching to make life easier for her children.
“It’s hard. You will have to use your creativity a lot, walk a lot. You’re going to have to be willing to walk a lot,” she says.