Starbucks owner in Brazil takes over Subway stores

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Agreement transfers the management of 1,600 Subway stores in Brazil to the Starbucks licensee in Brazil.| photo: Bigstock

THE Metro and SouthRock, licensee of the brands Starbucks and TGI Fridays in Brazil, signed a master franchise agreement to expand the presence of the fast food brand in the country, according to a statement released this Friday (6th).

The agreement is the first of its kind for Subway in Latin America and aims to advance the company’s broader international growth strategy.

Under the agreement, SouthRock now owns the exclusive rights to manage and develop all Subway units on the market, including providing operations, development and marketing support to franchisees.

The partnership will accelerate the growth of the network in the country, which has more than 1,600 units in the country.

Future plans

SouthRock plans to open new Subway restaurants and modernize existing ones in Brazil with the updated “Fresh Forward” design. In addition, online delivery and ordering options will be expanded through a new digital prioritization strategy.

“Our management team’s track record is built on growth through operational excellence, and our values ​​are based on our respect for our employees and the communities we serve. SouthRock is committed to caring for and developing the Subway brand, now and in the future,” said Ken Pope, founder and CEO of SouthRock.

Jorge Rodriguez, president of Subway in Latin America and the Caribbean, says that “today’s agreement is the first step in our ambitious growth plans. [no continente]setting the tone for similar deals in other countries in the region as we work in partnership with sophisticated operators to support the brand on its growth journey.”

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