THE XP Investimentos (XPBR31) launched an account for Brazilian clients to invest directly abroad through its app. A waiting list of eligible customers began to be built this month and will be officially rolled out to this group in June.
In the following month, it will be opened to other customers and the XP Investimentos expects that until the third quarter, accessible to its entire base. Today XP has 3.5 million customers connected to the platform.
The international investment account will be available through the XP Internationalan American broker of Grupo XP, and clients will be able to invest directly in all listed companies of Nasdaq and NYSEthe two biggest US scholarships.
The XP client may also have access to other options for investment abroad. XP Internacional’s service marks the group’s entry into the offshore retail market.
XP understands that there is an addressable market of R$50 billion, that is, of Brazilians who already invest or have the capacity to allocate resources abroad and intend to have leadership in this market.
XP focuses on new products for customers
THE company is initially focusing on customers who are in Brazil, later it will offer to Brazilians abroad and also to potential foreign customers.
“We are building an entire operational technological structure, today focused on our base and then we can connect any type of customers and not only investors, but financial advisors”, commented the president of XP, Thiago Maffra. According to him, the company has a structure that enables this offer from 2023.
This year, the XP is focused on taking the product to Brazilians, as well as having a delivery list of other products to meet the needs that are perceived by this audience. This goes through debit card and account. The selection of the investing public is not related to the financial capacity of the investment, but to the suitabilityso that the house understands if the client is adequately framed for the investment.
With information from Estadão Content