Why Blue Is Probably Your Favorite Color, According to Science

A man shrouded in blue dust

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In 1993, crayon maker Crayola asked American children what their favorite color of crayon was. Most of them chose different shades of blue.

After seven years, the company repeated the experience. And, again, seven shades of blue appeared among the ten most chosen. There were also purple, green and pink.

The predominance of blue is not surprising to Lauren Labrecque, a professor at the University of Rhode Island in the US who studies the effect of color on marketing. She often asks her students what her favorite color is. After hearing the answer, she gives a presentation.

“I already have a slide ready that says ‘80% of you said blue,'” says Labrecque.

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