Samsung is ordered to pay a million-dollar fine for false advertising

In Australia, Samsung was ordered to pay a million-dollar fine for false advertising.  Photo: REUTERS / Andrew Kelly.

In Australia, Samsung was ordered to pay a million-dollar fine for false advertising. Photo: REUTERS / Andrew Kelly.

  • Australian Federal Court Ordered Samsung to Pay AU$14 Million for Misleading Advertising;

  • Samsung must pay an additional AU$200,000 to the Australian Competition and Consumer Commission;

  • Samsung acknowledged that it made misleading claims about Galaxy smartphones.

Australian Federal Court Judge Brendan Murphy last Thursday ordered Samsung to pay AU$14 million, around R$50.6 million at current rates, in fines for misleading advertising made between 2016 and 2018. .

In addition to the amount, which must be indemnified within 30 days, another AU$ 200 thousand, equivalent to R$ 723 thousand, must be directed to the Australian Competition and Consumer Commission (ACCC), to meet the investigation costs, which lasted four years.

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Misleading information about seven supposedly waterproof smartphone models was present in nine ads from 2016 and 2018.

They were advertisements for the following versions of Galaxy: S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus and Note 8.

Advertisements stated that the devices were water resistant and could be used in swimming pools and at sea.

However, there was a possibility that the charging ports could be damaged when charging devices while they were wet.

The company sold around 3.1 million water-vulnerable smartphones in Australia, but the court was unable to determine how many customers suffered from failures of the aforementioned versions of the Samsung Galaxy.

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