“A historic partner”, as Roberto Fabri, VP of Content and Brand at CCXP, defines when announcing Netflix once again as a confirmed presence at the biggest pop event in the world that takes place exactly 100 days ago. And to celebrate, the entertainment service guarantees presence and promises to again surprise fans with its attractions and announcements, yet to be confirmed.
The partnership began in the first issue in 2014, when Netflix brought the cast of the series Marco Polo for its panel and presented a booth with costumes from the first season. Even in the place it was possible for the visitor to taste foods inspired by the other series such as Orange is the New Black and House of Cards.
In 2015, Netflix rocked bringing the duo David Tennant and Krysten Ritter to promote the superhero series. Jessica Jones. with a cast of Sense8 and The Ridiculous Sixthe panels were marked by the presence of actors Adam Sandler, Taylor Lautner and Terry Crews (with the right to rip his shirt on stage and perform the famous dance of his character in the film The Whites). Orange is the New Black, Better Call Saul and narcos were present at a huge stand that also had costumes from the series Demolisher, Jessica Jones and Marco Polo.
With actor Neil Patrick Harris on stage, Netflix in 2016 introduced the wicked Count Olaf from his adaptation of A Series of Unfortunate Events. Another subject much discussed was the revelation of the cast of the national series 3%. At the stand, fans of the world’s leading streaming entertainment service enjoyed instagrammable Stranger Things and narcos.
In 2017, all the paradigms of what it was like to be present at CCXP were broken with Will Smith walking around the pavilion in costume and dragging a crowd! Along with actor Joe Edgerton and director David Ayer, they took to the Thunder stage to promote the film. Bright, which brought together more than 3500 fans for an exclusive screening of the action film. Another highlight was the presence of the cast and the unprecedented exhibition of the series. Altered Carbon. In the pavilion, the stand had promotional spaces for the series Star Trek Discovery and Big Mouth.
In 2018, Noah Schnapp, Caleb McLaughlin, and Sadie Sink had fans screaming when they saw an exclusive Season 3 teaser during the panel. Stranger Things. Who also took the stage was Sandra Bullock to tell more about her experience in the film bird box. Another series promoted that year with the right to a massive activation at the stand was La Casa de Papel. Another highlight was the panel of Mowgli – Between Two Worlds that made the talented Andy Serkis feel the heat of the Brazilian fan. Finally, the participation that cannot fail to be mentioned was the presence of Elliot Page, Tom Hopper, Gerard Way and Gabriel Bá to talk about The Umbrella Academy and reveal the first teaser.
To the delight of fans, in 2019, Brazilians were surprised by the appearance of Henry Cavill, protagonist of the series The Witcherin addition to the participation of part of the cast of La Casa de Papel. Among them were Pedro Alonso, Alba Flores, Darko Peric, Rodrigo de La Serna and Esther Acebo. The company’s stand bet on a facade of the Spanish Mint to attract the public. Among the titles worked on this year within the space were The Chilling World of Sabrina, SAINT SEIYA: Knights of the Zodiac and The Curse of Hill House. Still at the panels, Netflix also surprised everyone with the arrival of Ryan Reynolds and director Michael Bay, who spoke about the film. squad 6. At the stand, fans of black mirror were able to see items from the series and enjoy a replica of the mall in Stranger Things. Finally, to promote the film El CaminoNetflix has created an immersive space where fans of breaking bad were able to go through several iconic scenarios of the franchise and take photos and videos.
In the latest virtual edition of CCXP Worlds, due to the pandemic, Netflix brought news about the final stretch of the series La Casa de Papel. The panel featured the protagonists taking a risk in Portuguese and singing ‘Garota de Ipanema’. In addition to the remake of Rebelthe anime JoJo’s Bizarre Adventure and a teaser of The Texas Chainsaw Massacre: Leatherface Returns, Netflix presented the feature Don’t Look Up. The film’s director, Adam Mckay spoke about the film and what it was like to work with a star-studded cast, including names such as Jennifer Lawrence, Leonardo DiCaprio, Meryl Streep, Cate Blanchett, among others.
Currently, CCXP22 has tickets available in the Thursday, Friday, Sunday, Epic and Unlock ticket categories. For fans who are still interested in acquiring their credentials, just access the event’s official website.
Dates: December 1st to 4th.
Location: Sao Paulo Expo
For more information, visit the event’s website.