Corinthians created a mechanism that can help fill the Neo Química Arena even more and at the same time will reward the owners of seats in the stadium.
From now on, Arena seat owners will be able to give advance notice when they are not going to the games. Thus, the club will be able to sell tickets from these places to other people, something that has not happened until then.
Notice of no-show must be made within 24 hours of departure. Chair owners who do so will be rewarded as follows: half of the amount collected from the sales of available seats will be shared equally among all Minha Cadeira members who have made this choice.
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West sector of Neo Química Arena, where the captive chairs are located — Photo: Disclosure
For example: if 100 owners signal that they are not going and 50 of these chairs are sold at R$200 each, half of the R$10,000 raised – that is, R$5,000 – will be divided among these 100 chair owners. That is, each will have R$ 50 credit.
This amount can be used to renew Minha Cadeira for the next season.
Corinthians has been promising for years to create this option for owners of seats at the Arena. The practice is common in other competitions, such as the NBA, the North American basketball league.
Neo Química Arena’s captive seats are located in the West sector, the most noble of the stadium.
The Minha Cadeira plan has two options: the side plan, which costs R$433.33 per month, and the central plan, which costs R$500 per month.
Corinthians’ next commitment in Itaquera will be on Monday, against Bragantino, for the 24th round of the Brasileirão.
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Banner Corinthians — Photo: Reproduction
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