HIGH INVESTMENT! The market’s disappointment with the price of the iPhone 14

Apple unveiled the iPhone 14 last Wednesday, the 7th, and some analysts raised concerns about the lack of innovation in the new iPhone model. smartphone of the tech giant. Despite significant changes in the performance of the new batteries and the resolution of the iPhone 14’s camera, which jumped from 12MP to 48MP, there was a taste of “I want more” in the market. “Such improvements continue to seem very incremental for the company that invented the Mac, the iPod, the smartphone and the tablet”, wrote the Itaú BBA analysts. “We continue to miss devices with augmented reality.”

Keeping the launch price at the same levels as the iPhone 13 was something that also worried the market. In the United States, the models will be sold from 799 dollars, while in Brazil the recommended starting value is 7,599 reais. “We expected an increase in the prices of the iPhone 14 models compared to the iPhone 13 models, but this did not happen. Given inflation, this should increase pressure on margins unless Apple successfully sells this cycle.” At 4:30 pm, the company’s shares are trading down 1.5% on Nasdaq.

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