In the United States, there is an urgent issue of income inequality and children living below the poverty line. In 2020, 11.6 million children – 16% of all children living in the country – lived in poverty, a number that has increased by more than 1 million since 2019.
However, organizations like Baby2Baby have helped to bridge the inequality gap by supporting children living in poverty and providing help to vulnerable families. Kim Kardashian will be honored by the organization with the “Giving Tree Award” at the annual Baby2Baby Gala 2022.
Baby2Baby co-CEOs Kelly Sawyer Patricof and Norah Weinstein, who started the NGO more than 10 years ago, have distributed more than 200 million items to children in underprivileged shelters, domestic violence programs, orphanages, hospitals and schools across the United States. .
The Giving Tree award recognizes personalities who have used their platform to give back to Baby2Baby and help children living in poverty. “For us, there was no better example than Kim Kardashian, who used her unparalleled platform during Covid to make people aware of children who lack essentials like diapers and milk. In addition, she has also donated millions of dollars in funds and products to further our mission to provide necessities to families in need,” say Patricof and Weinstein.
Kardashian has built an impressive and diverse business empire working across a wide range of industries. His latest venture is a private equity firmwith its partnership with Jay Sammons, former executive of the Carlyle Group, to launch the SKKY Partnersa company that will invest in fast-growing businesses across all sectors, including hospitality, media and consumer products.
She has worked with Baby2Baby since 2013. And to date, she has donated more than US$500,000 and hygiene and apparel products worth US$5 million. 26.12 million) for the children and women served by the organization.
During the pandemic, when the need for help increased, Kardashian also used her platform to raise awareness and raise funds for Baby2Baby’s Covid-19 Emergency Response Program and its Disaster Relief Program, which provides emergency supplies for children affected by fires, floods and hurricanes.
“We are very proud of our decision, during the pandemic, to produce our own diapers to donate to the children we serve. The statistic that one in three families in the US struggles to buy diapers for their babies has been driving us for a decade, and we’ve worked to reduce wholesale prices to buy at the lowest possible cost. A year ago, we decided to manufacture diapers ourselves and produce them for a fraction of that price, which allowed us to reach five times as many children. We have already distributed 130 million diapers to families in need across the country.”
The organization has created a powerful group of female entrepreneurs, CEOs, actresses and leaders over the years who are connected to Baby2Baby’s mission. “That support – whether it’s holding events in exchange for hundreds of thousands of dollars for our programs, advocating with us on diaper tax reform, or donating millions of items from their own companies – has been critical to our success and exponential growth over the past decade. ”, say Patricof and Weinstein.
Amy Adams, Jessica Alba, Drew Barrymore, Vanessa Bryant, Jennifer Garner, Kate Hudson, Gwyneth Paltrow, Chrissy Teigen and Kerry Washington are among the personalities already honored by Baby2Baby. This year’s event will be held on November 12 and hosted by Paul Mitchell.
All those involved feel that there is still much more to be done to increase access for all children to basic items. “There is a lot more work to do and we have orders for over a billion diapers this year alone.”
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