Nubank may soon offer cash to PJ customers

Image: Diego Thomazini /

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Another novelty of the roxinho should land on Brazilian soil. That’s because the Nubank is preparing to offer credit to PJ customers. In 2019, fintech made the opening of accounts available to this audience. Currently, the number of legal entities account holders is 2 million.

Nubank has already made credit cards available to PJs and launched NuTap, which transforms the entrepreneur’s cell phone into a card machine. The second novelty (NuTap) is still in the testing phase, and only customers with Android phones have access. However, until the end of this year the offer will be extended to all users.

Nubank prepares news for PJ customers

According to Livia Chanes, leader of Nubank’s operations in Brazil, the bank is preparing news to make financial management, the transactional part and access to capital easier for corporate clients. She points out that the availability of the credit card was just the first step towards the future, in which the purple one wants to make it possible to offer credit for working capital.

In fact, since March, the opening of corporate accounts by companies with more than one partner has been allowed, and it is necessary that there is a managing partner and that the client has a personal account at the bank. However, apparently this should change soon, as Nubank works to no longer have this limitation.

Most of Nubank’s PJ clients are MEIs

Regarding growth in corporate accounts, Nubank sees great potential. Digital bank projections indicate that the base of individual account holders has approximately 8 million entrepreneurs who have not opened PJ accounts, and many of them do not even have a CNPJ.

Thus, Livia points out that the cancellation by PJ customers is between 1.3% and 1.5% per month, which corresponds, in most cases, to companies that had losses.

Of the 2 million corporate account holders, two-thirds are individual microentrepreneurs (MEIs), but the customer base is also made up of other types of businesses. Most users, that is, 52%, are service providers, self-employed or freelancers.

Image: Diego Thomazini/

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