Apple fires vice president over sexist joke

THE apple fired one of the company’s top executives after a video with a joke considered male chauvinist went viral on the social network TikTok.

Tony Blevins was vice president of purchasing for the iPhone maker, a key role in the iPhone maker’s supply chain. big tech. The video that led to the dismissal was filmed in a parking lot and posted on Sept. Bloomberg.

The executive was approached by content creator Daniel Mac as he parked his Mercedes-Benz SLR McLaren, a rare vehicle that costs R$3.6 million. Mac was producing a series of videos about the owners of super-expensive cars.

When asked what he did for a living, Blevins dropped the line, which referred to a dialogue from the romantic comedy “Arthur the Alluring Millionaire” (1981):

“I have expensive cars, I play golf and I caress women with big breasts, but I take time off on weekends and important holidays.”

The video has been viewed over 1.3 million times on TikTok. After he went viral, employees in Blevins’ department complained to Apple’s HR, who opened an internal investigation and ultimately fired the executive.

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