Sunday night was filled with show business stars, all thanks to L’Oréal Paris, which joined Paris Fashion Week to present its make-up and hair products.
“A fashion show is a nice way to show what we know how to do with hair coloring and make-up,” Delphine Viguier-Hovasse, global president of the L’Oréal Paris brand, told Reuters.
Paraded stars like Eve Longoria, from the series Desperate house wives; Camille Razat from the Netflix series Emily in Paris; Nikolaj Coster-Waldau de the war of thrones; Gemma Chan from the Marvel movie eternals; and model Soo Joo Park, among others, who crossed the catwalk blowing kisses and twirling for photographers.
Andie MacDowell, who starred in films like The Spell of Time or green card and brand ambassador since 1986, she wore shimmery eye makeup and a shimmering dress lined with feathers, while Canadian model Coco Rocha wore a bright green minidress with matching boots and short, straight hair.
As part of the L’Oréal group — which also owns other brands such as Maybelline, Garnier or Lancôme — L’Oréal Paris products are part of an affordable luxury range, with products ranging from shampoos to treatments. more sophisticated leather products, with prices ranging from €2.50 to €35.
The event could be seen online, through Instagram, where the brand has ten million followers, and also from TikTok. “It is obvious that TikTok is a digital platform that reaches young people because it is a video platform, and we know that video is the most watched format”, concludes Viguier-Hovasse.