SBT has great audience and beats Globo with Flamengo’s title in Libertadores | Flamengo

Flamengo won another titleRodrigo Buendia / AFP

Published 10/29/2022 21:20 | Updated 10/29/2022 21:25

SBT led the audience in São Paulo, Rio de Janeiro, Curitiba, Distrito Federal and Manaus with the transmission of the decision of the Copa Libertadores da América, between Flamengo and Athletico. According to data obtained by LANCE!, Silvio Santos’ broadcaster was in front of TV Globo throughout the match that ended with the Carioca club’s third continental championship.

The final between the red-blacks in Guayaquil won the program “Caldeirão”, commanded by Marcos Mion, and the soap opera “Mar do Sertão”. Between 17:01 and 18:58, while the ball was rolling at the Monumental Stadium, SBT scored an average of 16.2 points and ensured the tuning of 30.7% of the TV sets that were turned on in Greater São Paulo. With a maximum rating of 17.7 points at 17:53, still in the first half of the game.

However, the absence of clubs from São Paulo meant that the last final of the tournament televised by SBT was the least watched in the main metropolis of the country, compared to the recent three years in which the channel had the broadcasting rights.


In 2023, Libertadores will be broadcast again by Rede Globo. The carioca broadcaster won the channel of Silvio Santos in the dispute promoted by Conmebol and ensured the exclusivity of the competition until 2026. SBT will broadcast matches of the South American.

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