In 4 days of the Cup, Grupo Globo is seen by 126 million

According to consolidated data from Kantar Media, in the first four days of the Qatar Cup, at least 126 million Brazilians saw the games through one of Grupo Globo’s vehicles. The country has about 214 million inhabitants.

The group has the exclusivity of the event, which ends on the 18th of December and for which she paid more than R$ 500 million.

In this account are TV Globo (open), SporTV (paid), the streaming service Globoplay and GE (Globo Esporte). Only the radios that don’t.

The measurement is based on the total audience in 16 matches played between Sunday and last Thursday (24).

55 million

On the group’s four visual platforms, Brazil’s debut and victory over Serbia by 2 x 0 reached more than 74 million people on all Globo platforms.

In every minute of the match, 55 million people consumed the game simultaneously on all Globo platforms.

SporTV beats free-to-air TV

The media power of a World Cup can also be shown on pay TV. SporTV was in second place, just behind TV Globo itself in the general ranking of open or pay TV.

The ranking was:

1st – Globe

2nd – SportTV

3rd – record

4th – SBT

5th – TV network

6th – Band

Globoplay and GE

Globo does not reveal individual consumption figures for the Globoplay streaming service. It only revealed that this consumption during the Brazil game “doubled the attention span dedicated to the games”.

Globo Esporte (GE) was accessed by 10 million (more than the approximately 7 million inhabitants of Serbia).

Ricardo felttrin at the twitterFacebook, Instagram, Ooops website and YouTube

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