Grey’s Anatomy star leaves series and starts company

BETR Remedies

BETR Remedies

After hearing stories from her fans, Ellen Pompeo co-founded BETR, a company that provides medicine to those without access.

Popular pharmacies are the way out for families who cannot afford the medicines they need. The actress Ellen Pompeostar of Grey’s Anatomytogether with its co-founders, Livio Bisterzo and Jennifer Hoffman, launched BETR Remedies, which offers over-the-counter pharmaceuticals, to help fix America’s health care system.

Each year, US$10 billion (R$53.33 billion) worth of medicines are destroyed or sent to landfills, while 1 in 4 people are left without the prescriptions that could save their lives. Hospitals alone spend US$ 3 billion (R$ 16 billion) on medicines. In September, BETR contributions facilitated the donation of 75,300 prescription drugs, resulting in savings for patients estimated at over US$3.38 million (R$18.02 million).

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Ellen Pompeo, known for her role as Meredith Gray on ABC’s “Grey’s Anatomy,” takes her role as the company’s chief impact officer seriously. Witnessing the disparities in the pharmaceutical industry firsthand through stories your fans share, she is drawing attention to this problem. BETR’s mission is to close the gap between unused medicines and people struggling with systemic poverty. For every box of BETR medicine sold, the company donates funds to a popular pharmacy, which covers the cost of someone’s medication for a month.

“I have become extremely aware, over the years 20 years playing a doctorof which there are many inequalities in the health system”, says Pompeo. “There is no lack of inequalities in health care. And that was a way for us to address people’s access to medicines.”

According to her, this is a difficult task because the big pharmaceutical companies are powerful. “The lobbyists are very powerful. How to solve this problem?”

BETR Remedies

BETR Remedies

BETR co-founders: Livio Bisterzo, CEO, Ellen Pompeo, Chief Impact Officer, and Jennifer Hoffman, President

“My two partners [Bisterzo e Hoffman] came up with the idea of ​​creating an over-the-counter drug brand with a payback component. But it’s such a big problem that nobody talks about it. People tend to keep it to themselves because it’s embarrassing to say, ‘I need this diabetes medicine and I can’t afford it.’ We’ve had some small advances with the law recently, but it’s clearly not enough.”

Ellen Pompeo Career

Ellen Pompeo’s career as a professional actress began after being discovered by an agent while working as a bartending in New York🇧🇷 She landed a few roles before being cast on Grey’s Anatomy.

The series’ star role catapulted her to fame. Over the past 20 years, Meredith Gray has captured the attention of fans across the world. However, Pompeo took a step back this season, appearing in just eight episodes. And in February 2023, your farewell episode will air🇧🇷 While she will remain a producer on the show, her focus will be on other productions and BETR.

“The character has been unbelievable to me,” he says. “I have an amazing life. The show is in 200 countries and means the world to so many people. I’m happy to be Meredith Gray forever. I have many opportunities to do other things now. And I have nothing but gratitude for the character and the show.”

Pompeo’s fame provided her with a platform to share and engage with important ideas. The more she and her co-founders learned about health inequalities, the more they wanted to be part of the solution.

They started by detailing the drugs that everyone buys: pain relievers, anti-allergy medications, digestive supplements and sleep aids — over-the-counter products with all FDA-approved ingredients. BETR products are available exclusively at Walmart, both in stores and online.

The co-founders knew they couldn’t compete with big pharmaceutical companies, so they looked for a payback component in your business model🇧🇷 Through research, they met SIRUM co-founder Kiah Williams. Incubated at Stanford University, SIRUM harnesses the power of technology to deliver medicine and save lives. BETR partnered with the non-profit organization to help support the redistribution of drugs, both over-the-counter and prescription, to popular pharmacies across the United States.

“It’s not an easy solution,” says Pompeo. “It is a difficult road to face these big brands. But how do I want to use my time? And how do I want to use my platform? With fame, we have the ability to be influential. How do I want to use that influence?”

The most meaningful thing for her over the 20 years on the show is that people have really opened up and shared personal stories. “There are many people in this country who need help. And there is no corporate responsibility. These giant companies don’t care one bit. Therefore, our goal is to be a corporation that cares and provides a service that helps people.”

To continue this career transition and expand BETR, Ellen Pompeo has been following these essential steps:

  • Focus on how you can positively impact the world; use your influence to be a beacon of light for others;
  • Surround yourself with others who help you achieve your mission and complement your strengths.
  • Learn continuously and be open to new opportunities.

“I always make my life about work,” concludes Pompeo. “A lot of actors ask me ‘how did you do this show for so long?’ The truth is the fans. The fans, and their reaction when they see me. Everyone has a personal story. These stories inspired me to continue making the series. It’s the same with BETR. People’s personal stories inspired me to keep going and doing whatever it takes to find a loophole in a broken system.”

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