How To Use Tumblr | Practical Guide

O Tumblr is a social network that mixes the format of blogs with social networking, resulting in a unique platform that mixes Twitter, Pinterest and Blogger. This practical guide aims to show how to use it, answer questions and bring a great tutorial on how social media works for the production of creative content.

The service has a very intuitive layout, but the numerous options can confuse the novice user. Do you know how to create a Tumblr account? Do you have any idea how you can use it to post your photos, videos, GIFs, audios or texts? Do you know how to change the theme of your website?

These and other questions are answered in this special practical guide. Learn how to use Tumblr below.

How to make a Tumblr account?

The first step to using Tumblr is to register. On the home page, the top menu displays the blue “Create Account” button, located next to the green “Login” button.

Create an account by signing in with a Google account, Apple account or generic email. The first two are welcome because they speed up the registration step, while the last option requires filling in the information manually. It is worth remembering that using the Google or Apple account will also speed up the entry at the time of login.

After filling in the basic details, you will be directed to the tags page and the topics to follow. This step is important to define what types of content will be displayed in your feed.

It is possible to follow hashtags, topics or specific profiles: Tumblr does not advance to the next screen without the person defining at least five topics. In the next step, the service requests at least three accounts based on your interest to track.

How to post photos, videos, audios, texts and quotes?

Once registration is complete, the service will guide the user to the home screen and leave everything ready to make their first publication. Next to your profile picture, Tumblr displays all available options:

  1. text;
  2. Photograph;
  3. quote;
  4. link;
  5. dialogue;
  6. audio;
  7. video.

After uploading or producing the desired content, the person must enter at least one hashtag to direct the platform’s algorithm. Review that everything is correct, choose the target audience (“Everyone” or if it contains adult content) and then click the “Post Now” button.

Each of these formats has specific optimization characteristics. When choosing “Text”, for example, the user will be guided to a text editor that allows the writing of a post in the style of Twitter / Instagram, with support for images, links, GIFs and videos. If you choose “Citation”, you must include only one sentence, which will be displayed in cursive and with quotation marks to reference the author.

In some cases, it may be more interesting to just use a full-screen image, while in others you may need to add text to provide better context. The tip for those new to the platform is to click on each of the icons to test the advantages and disadvantages.

How to change themes on Tumblr?

Themes on Tumblr are a way to give your blog a nicer look. They will absolutely not influence anything on the timeline or your navigation through the feed, but they add a touch of beauty to whoever accesses the profile.

To change the theme, you must follow this step by step:

  1. In the account options, look for your Tumblr🇧🇷
  2. Locate the “Edit Appearance” option;
  3. The second option will be “Custom Theme”: click to activate;
  4. Click the “Edit Theme” button to be taken to this screen above;
  5. Tap the “View Themes” banner to view ready-made templates;
  6. There are hundreds of themes, paid and free, to choose from;
  7. If you like, you can build your own from existing ones.

The look of your blog on Tumblr is similar to a traditional website. In addition to the theme, you can change the colors of the title, background, highlighting (links and visual elements) and other smaller areas by HTML code and with CSS.

It is also possible to adjust the width of the images, the style of the font, the shape of the avatar, the size of the letters and several other adjustments. The ideal is to be inspired by sites that you like to create something coherent, aligned with your content production proposal.

Is it possible to change URL on Tumblr?

Tumblr lets you change your website URL, which is nothing more than your username, from any account. Blog names can be up to 32 characters long, as long as they are just letters, numbers, and hyphens. By web rules, hyphens cannot be used in the first or last position of your name. Tumblr🇧🇷

To change your URL on the web, do the following:

  1. Click “Settings” in the account menu at the top of the dashboard;
  2. Locate the blog you want to update on the right side of the page;
  3. Press the pencil icon in the username section and enter the address you want to change;
  4. Press “Save” and you’re done.

To change your URL in the app, follow the step-by-step

  1. Tap the account icon (the person figure);
  2. Look for the gear icon;
  3. Tap “Change Name”;
  4. Enter your new name and press “Save”.

Remember that changing your URL will break all existing links to your blog, whether from third-party sites or those inserted in your social networks. There is no impact on followers, who will still follow your profile and have access to data in the dashboard.

If you are unable to save the name you want, it may already be used by another blog. In this case, there is nothing to be done, as Tumblr does not release URLs in use to anyone, even if they have been inactive for years.

How to recover Tumblr password?

To recover your Tumblr password, simply click the red “Reset Password” button on the login page. This process will send a provisional combination to your registered email, allowing you to exchange it for a new one. password🇧🇷

What to do if I forgot or don’t have access to the email?

You can contact Tumblr support if you’ve lost login information, your email address, or your username is not recognized. You must fill out the Account Recovery Form and wait for a response from the team.

The user will be asked to provide some extra information that proves ownership of the account and helps the service team locate the data. Without adequate validation information, the platform says it is unable to help recover the password.

These are the requested data:

  1. Username/url of the blog you lost access to;
  2. Email address associated with that account;
  3. Inform whether you want to regain access to the account or delete it;
  4. State the date the account/blog was last accessed;
  5. List previous usernames, if any;
  6. List previous Emails associated with the account, if any;
  7. Remember which tags the account followed, if you can;
  8. Name any blogs the account may have blocked, if you remember.

How to delete a Tumblr?


To delete your account or blog over the internet, you will need to follow the following tutorial:

  • Click on the account icon (person figure) and then go to Settings;
  • Scroll down and click the “Delete Account” button at the bottom of the page;
  • Enter your email address and password and click “Delete All”;
  • if two-factor authentication is enabled on your account, you will need to enter the code to confirm the operation.


To delete your Tumblr account or blog from your cell phone, follow these steps:

  • Tap the account icon (person doll);
  • Look for the gear icon in the upper-right corner;
  • Press on General Settings;
  • Scroll down and tap “Delete Account”;
  • Enter your email address and password and confirm with the “Delete All” button.

All deletions on Tumblr are final, so deleted accounts or blogs cannot be restored. There is also no way to deactivate or temporarily suspend a registration: when deleting the main blog, the entire account will be removed from the service.

When someone deletes the profile, the blog name will be released and any other user will be able to use it again. If you already have a profile there, the tip is to try to recover it with support instead of creating a new account to delete the old one.

How to download video and audio from Tumblr?

Many people have doubts about whether it is possible to download video or audio from Tumblr. If possible, how to download video and audio from Tumblr?

To protect users and ensure the privacy of platform data, the service does not allow the transfer of content hosted on Tumblr. It is worth remembering that images can be easily copied just by taking a screenshot, but with other content it is a little more complicated.

The only way to download video and audio from Tumblr is using third party programs. Some apps only need the Tumblr link (from the blog or the post) to capture the media and transform it into files in the desired formats.

One tip is to use a website such as “DownloadVideosFrom” that does this dirty work for you. An alternative is to install some Google Chrome extensions — Simple Video Download Helper is a suggestion — to perform an even simpler functionality: just right-click on the desired content to start the transfer.

For Tumblr users on Android or iOS, the best alternative is to look for apps that perform such functionality. Timbloader is a good choice for anyone who needs to copy Tumblr content to their cell phone.

What is Aesthetic Tumblr?

“Aesthetic” was created to replace the name “Tumblr” when the social network struggled over the past decade. It is a word used to represent a high standard of beauty, something pleasing to the eye, which can refer to landscapes, people, animals and environments.

In 2010, most digital influencers were called Tumblr Girl or VSCO Girls. They were models, artists and internet celebrities who dictated fashion with their unique flashy look, using beauty filters and different poses.

In terms of clothing, Aesthetic Tumblr is characterized by very romantic pieces such as A-line dresses, miniskirts, cardigans, tights, collars, ballet flats, headbands and hair with fringe on the forehead. In recent times, this style has come back with everything in various social segments to invade not only Tumblr but also all other social networks.

Tumblr is free and can be accessed via browser or mobile apps (Android | iOS).

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