Copa Sudamericana and the fight for Carioca: why SBT decided to broadcast the Botafogo friendly

After much waiting, the Botafogo announced the SBT as a broadcaster that will broadcast the friendly against crystal palace, next Saturday, at 9:30 am (Brasília time), in Selhurst Park, in London. And the portal “Notícias da TV” gave more details of the outcome of this negotiation.

According to the report, Botafogo sought out Silvio Santos’ broadcaster due to the strength currently in football – it is worth remembering that SBT broadcast Libertadores and the Champions League this year, in addition to the Europa League and the Copa America-2021.

At the same time, the deal with SBT was also an opportunity for Botafogo fans to get used to the station, which will broadcast the Copa Sudamericana next year with the participation of Alvinegro. Libertadores, in turn, will return to Globo.

In this two-way street, SBT also tries to get closer to the clubs in Rio de Janeiro, as it negotiates the transmission of the Carioca Championship🇧🇷 Brax, responsible for the commercialization of the Estado, has ongoing conversations with the São Paulo channel and also with Band.

SBT even broadcast the 2020 Carioca Championship finals, after Flamengo made Globo terminate the contract with Ferj. State of Rio was shown on open TV in 2021 and 2022 by Record.

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