Why is Epson going to stop selling laser printers?

Laser printers may have their days numbered. At least as far as the Japanese Epson, one of the leading brands in this segment, is concerned: it should take its products out of circulation by 2026. In the same period, it intends to popularize its new line, more sustainable and with similar energy efficiency.

One of the main arguments in favor of the laser printer is that it is faster than the inkjet printer. So Epson created a new inkjet model, the WorkForce Enterprise AM-Series, more efficient than current printers in this form factor.

In a statement addressed to customers and suppliers, sent in the middle of this month, the company claimed that the reason for the replacement would be the reduction in the impact on the environment. Laser printers deposit much more waste in the process of refilling supplies and maintenance and produce up to 85% more carbon dioxide than inkjet printers. Furthermore, on average they require 59% more spare parts.

“Our printing business will focus 100% on heatless inkjet with piezoelectric technology,” said Epson Vice President Rob Clark. He considers the change an “inevitable” movement.

5000 sheets at once

Piezoelectric technology features static heads and is heater-free, printing 40 to 60 sheets per minute.

The new line also has a high ink tank capacity, a more compact and lighter format, in addition to a “C” format paper feeder, making it possible to load the machine with more than five thousand sheets, reducing jamming problems. of paper.

Last year, Epson had already announced an investment of approximately BRL 4 billion in sustainable innovation projects.

“The new printers come with fewer components that need to be replaced, making their operation more convenient as it only requires changing the ink and waste ink box instead of the toner, drum, developer, fusers and other components of the laser models” , justified the statement.

Generally speaking, Epson’s laser printing requires heat to melt the toner, whereas inkjet is a cool technology that requires less energy to run (on comparable models).

“It also means less downtime and maintenance compared to a laser printer. The user intervention time to replace parts is less than half, which translates to greater productivity in the long term, especially for environments businesses”, added the company.

With the announcement of Epson, the market is in expectation if the strategy will also be adopted by other manufacturers.

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