The great demand for high-performance graphics cards in recent years has attracted scalpers, that is, unofficial resellers who charge high prices. But this strategy does not always work. The signs Nvidia GeForce RTX 4080 were not well received in the market. Result: they ran aground in the stocks of the “changers”.
What’s wrong with the RTX 4080? Technically, none. It fulfills its role as a powerful graphics card for gaming. What explains the cold reception players have given it is the value for money aspect.
Although Nvidia announced the RTX 4080 at an MSRP of $1,199, it has been sold in the $1,400-1,500 range by retailers and scalpers.
These values are very close to the suggested price of the GeForce RTX 4090 (US$ 1,599), a much more powerful graphics card. For you to have an idea, it has 16,384 Cuda cores and 24 GB of memory. The RTX 4080 has 9,728 cores and 16GB of memory (the 12GB version was canceled by Nvidia).
Scalpers bet on high demand
On platforms like eBay and Amazon, the RTX 4090 has been sold for more than $2,000. Despite this, demand for cards with this GPU has been relatively high. For many people, the firepower it offers justifies the acquisition for such high values.
Unofficial resellers believed that the same phenomenon would happen with the RTX 4080. It didn’t. Many bought large quantities of the board in the hopes of reselling them at a generous profit margin. But the reality is that they are struggling to get rid of them.
As you can see in this discussion on Reddit, players no longer tolerate paying such high prices for video cards. Those looking for the highest performance are even willing to buy the RTX 4090, but those who are less demanding are preferring to stay with the RTX 3000 series or go for AMD’s options.
For those considering buying the RTX 4080, turning to authorized retailers seems more worthwhile. The prices of these stores are also high, but at least the product has more guarantees when coming from them.
Meanwhile, scalpers are having to revise their strategies. The most logical course is to return purchased units to suppliers, but even that is proving difficult. Newegg, for example, canceled your refund policy for RTX 4080 cards.
While hurting sales of the RTX 4080 was not a coordinated action, many gamers look at this scenario with a tinge of revenge. If not against scalpers, then against Nvidia’s suggested prices.
This soap opera can get more interesting from December 13th. This is the date on which the AMD RX 7900 XTX and RX 7900 XT cards will officially hit the market.
With information: Videocardz.