To promote the season two finale of The White Lotusa HBO Brazil and the W3haus, Haus Ecosystem agency of the Stefanini Group, launch this week the campaign “White Lotus Problems”, starring socialite Narcisa Tamborindeguy (@narcisat) and influencer Victor Oliveira (@victoroliveira).
In a series of three videos, the two tell the chic perrengues they went through on luxury trips, as well as the protagonists of the channel’s award-winning production. the first video “Oh, what crazy luggage” brings reports about arriving at the destination without the bags, which were lost, as it happens in the first episode of the second season with the character of Theo James. It can be seen on HBO Brasil’s social networks, as well as on influencers’ profiles.
The choice of personalities was not by chance. “Narcisa’s life is a great season of The White Lotus, with incredible perrengues happening in even more incredible places. The campaign is inspired by these stories to talk about the series with all the charisma of Narcisa and her chemistry with Victor, a friend who was in several of these experiences”, says Guilherme Maximiliano Oss Rech, creative director of W3haus.
The next two episodes, “Absurd Tours” and “Clappers around the world”will air on the same profiles during this and next week, before the final episode of the season, which premieres on December 11th.
The action also unfolds on the social networks of HBO LATAMadapted to the region with influencers from Mexico such as Fer Medina, Marcela Mistral, Gretel Valdez and Florencia Guillot who will tell the audience their “White Lotus Problems” on trips.
“HBO offers our fans the best series and shows and as part of our mission, we are always looking to deliver quality content and entertainment. For the second season of The White Lotus, we wanted to bring this great story closer to the public, together with Narcisa and Victor, because we can all live incredible stories in our own way, and no one better than them to show us that”, comments Luz Paredes, Marketing Coordinator at Warner Bros. Discovery.
The White Lotus premiered on HBO with six episodes last year and was one of the highlights of the 2022 Emmys, with 20 nominations and 10 wins at the awards. The work, a social satire, tells about the vacation of a group of rich guests of a luxury resort, shaken by mysteries, robberies and murders. The cast of the series is one of the highlights. Jennifer Coolidge (Legally Blonde), Sydney Sweeney (Euphoria) and Alexandra Daddario (Percy Jackson), for example, are some of the names present in the first season. Theo James (Divergent), Aubrey Plaza (Parks and Recreation), Michael Imperioli (The Sopranos), Adam DiMarco (Radio Rebel), F. Murray Abraham (The Grand Budapest Hotel), Haley Lu Richardson (Five Feet From You) and Tom Hollander (Us) arrives in season two as new guests. The second season of the production, signed by Mike White (Enlightened, Dawson’s Creek), premiered on HBO and HBO Max on October 30, with weekly episodes on Sundays at 11 pm. The final episode will air on the 11th.