The new Lancôme campaign brings the message of happiness, now starring the actress and brand ambassador, Julia Roberts, for the new fragrance La Vie est de Parfun. Lancôme proposes a call to reconnect with happiness, immediately, through global and local actions to bring the public closer to the brand’s purpose with the mantra: “Life is what you make of it. Make it more beautiful now.” With urban interventions and events in São Paulo, the brand also created a special page entitled “Feliz Agora” on its website, launched today, September 16, and a talk with specialists. The page has texts that will be available weekly to encourage readers to look for small ways to bring more happiness into their lives.
Brazil was one of the countries to participate in Lancôme’s ‘Global Happiness’ survey, carried out by Ipsos, which had 30 participating countries; 1,000 Brazilians participated in the survey, which showed a result that the happiness index of Brazilians fell from 81% to 63% in 10 years. The new La Vie Est Belle campaign proposes an invitation for people to be happy now and to believe that life is beautiful.
Last Thursday (15th), in São Paulo, at Palacio Tangará, the local event of La Vie Est Belle took place. The party was attended by 300 guests, a concert by singer Duda Beat and a Pink Carpet. Also present was presenter Rafa Kalimann, as well as Silvia Braz and actress Sheron Menezzes, among other influencers.
This Friday (16), Lancôme invites the public to experience moments of happiness in a Dance of the Water show, with light shows, music and holographic projections. The show takes place in São Paulo, at the Ibirapuera fountain, starting at 6 pm.
On September 26, the first day of Paris Fashion Week, the biggest event in the history of La Vie Est Belle will take place. Lancôme invited 1,500 people from all over the world, for a moment of celebration of immediate happiness. The event will count on the presence of 30 Brazilians; among them the digital influencer, Silvia Braz, the presenter and digital influencer, Rafa Kalimann, and the actress, Sheron Menezzes.
La Vie est Belle Eau de Parfumin Lancomeis available in four volumes, 30ml, 50ml, 75ml and 100ml, with suggested prices of R＄ 369.00, R＄ 549.00, R＄ 699.00 and R＄ 739.00, respectively.
Featured Photo: Julia Roberts:Reproduction/Instagram