Microsoft wants to challenge Google and Apple’s dominance in internet search with super app

BENGALURU (Reuters) – Microsoft is considering creating a super-application that could include shopping, messaging, news and web search services, among others, the Information reported on Tuesday, citing sources familiar with the matter.

The Windows maker wants to develop the app to lessen the dominance of Google, Alphabet, and Apple in the internet search space, according to the report.

Microsoft executives want the app to also boost its billion-dollar advertising business and search engine Bing, as well as attract more users to Teams messaging and other mobile services, the Information said.

Microsoft did not immediately respond to a Reuters request for comment.

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A super app, popularized in Asia by Tencent’s WeChat and Southeast Asia’s Grab, has been described as the ‘Swiss army knife of mobile apps’, with services such as messaging, social networking, payments and shopping.

Tesla Chief Executive Elon Musk, who also owns Twitter, has expressed interest in creating a super app called “X” that would combine a myriad of services.

(By Akash Shiram)

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