By November 7th, 47.65 million books had already been sold in Brazil – a growth of 4% compared to the same period in 2021 – which, in turn, had been better than 2020. was even higher, 8.59%, totaling R$ 2.06 billion. The data are contained in the 11th Panel on Retail Books in Brazil in 2022, a survey by Nielsen Book do Brasil for the National Union of Book Editors (SNEL).
The survey also shows that in the last period measured, which runs from October 10 to November 6, considered as the 10th of the year, the earnings of the publishing market continued to grow. There was an increase of 6.44% and the total sum of sales reached BRL 162.32 million against BRL 152.5 million reached between October 11 and November 7, 2021. In terms of the number of books sold, the variation was lower, but still positive – 0.21%. In the analyzed month, 3.75 million copies were sold.
While revenues and the number of books sold increase, the number of ISBNs in the ranking decreases. This means that there is less “bibliodiversity” in the market – a smaller variety of books circulating. The number is negative for the fourth consecutive period this year – and now it is 7.38% lower compared to the same interval last year. And it is the lowest in the last 24 months.
The survey is based on data from the main bookstores in the country. The expectation is that the next survey will show even better numbers, as it will include the result of Black Friday.