The “train” of the awards season that will culminate in the Oscars has already started. It remains to be seen which passengers will reach the end of the trip.
With only a stop at Christmas and New Year’s Eve, these are weeks in which the advertisements for the best films of the year follow one after another and the favorites unfold in interviews and circulate at parties, ceremonies and festivals, socializing with journalists, colleagues and voters. from the Academy, all to stay relevant during the season and achieve the nomination that gives privileged access to the golden statuette ceremony on March 12, 2023.
Most actors and directors accept that these authentic political campaigns are part of the promotion of their films, but there are those who dislike them: one of them is James McAvoy.
Highly praised for his performance in “Atonement”, a film that was decisive for his Hollywood breakthrough, the Scottish actor ended up being relegated to the background of colleagues Keira Knightley and the very young Saoirse Ronan for refusing to campaign in the 2007-08 season.
“Atonement” would go on to be nominated for seven Oscars, including Best Picture and Supporting Actress for Saoirse Ronan, winning the statuette for Soundtrack.
The aversion is explained with the direct testimony of what it took the previous year for his colleague Forest Whitaker to win the Oscar for Best Actor with “The Last King of Scotland”.
With himself in the antechamber for a nomination in the supporting actor category. the actor recalled in an interview with the British edition of GQ magazine that “it was clear to me that I was doing this to help other people. And I was totally available for that”.
“But when ‘Atonement’ came out, I was 26 or 27 and I thought, I can’t do this, I’m not going to do this, I don’t want to do this. I don’t want to play that role. I’ll promote the film, I’ll try to help and get viewers into the theater. But the campaign, I felt… I felt cheap,” he argued.
James McAvoy says he was lucky because he was already at a stage in his career where he wasn’t going to fail to receive proposals because of his aversion to self-promotion in an awards season: shortly after he started making the first of four “X-Men” films as a younger version of Professor Charles Xavier.
At the age of 43 and with a career of around 27, James McAvoy has yet to be nominated for an Oscar.