Microsoft plans super app to gain users in mobile search – Tecnoblog

O bing is among the main search engines, but its popularity is always low. According to Statista, while the platform continues with less than 9% of market share global, eight out of ten people use Google. But Microsoft is thinking about a strategy to conquer more users: create a super app🇧🇷

Microsoft logo
Microsoft (Image: Vitor Pádua / Tecnoblog)

It’s what counts The Information🇧🇷 According to the newspaper this Tuesday (6), the person responsible for Windows wants to run after Apple and Google. The solution would be to unify several services in one place.

The expected list of services is large, ranging from shopping, news, messages and the like. But Bing would be the nerve center of the initiative’s highlights.

The app has yet to be named and is in the early stages of development. But its goal is already more than clear: to leverage earnings from ads and from the search engine used to enter… Google.

That is, the company expects more people to use its services, including Outlook and Teams, converting this advance into revenue.

Bing would be the highlight of Microsoft's super app (Image: Bruno Gall De Blasi/Tecnoblog)
Bing would be the highlight of Microsoft’s super app (Image: Bruno Gall De Blasi/Tecnoblog)

The idea, if confirmed, could increase the company’s presence in the mobile market.

After all, unlike Apple and Google, Microsoft does not have its own mobile operating system. Thus, it is necessary to think of alternative ways for more users to take advantage of the company’s solutions without many barriers.

Furthermore, the initiative has a source of inspiration: China. There, apps like WeChat offer numerous features in one place. As explained by Kai-Fu Lee, in the book Artificial intelligencethe application has taken on a major role in the lives of the Chinese:

“Tencent has been carefully transforming WeChat into the world’s first super app. It became a ‘remote control for life’ that not only dominated users’ digital worlds, but also allowed them to pay their bills at restaurants, hail taxis, unlock shared bikes, manage investments, schedule doctor appointments and receive their prescription drugs in your door.”

Of course, Microsoft’s app wouldn’t go that far. But it would make the company’s services closer to users, especially in relation to search.

Microsoft, however, has not confirmed the development of the application. Nor is it certain whether the solution will ever become a reality.

Microsoft can follow WeChat with a super app (Photo: Bruno Gall De Blasi/Tecnoblog)
Microsoft can follow WeChat with a super app (Photo: Bruno Gall De Blasi/Tecnoblog)

Even Elon Musk is thinking about creating a super app

Microsoft executives weren’t the only people in the West to think about this alternative.

In October, Elon Musk voiced a similar idea. On Twitter – as always – the billionaire informed that the purchase of the social network is an accelerator for the creation of X, “the app for everything”.

The executive, however, has not touched on the subject since completing the purchase of Twitter.

With information: Android Police, MacRumors, The Information and Reuters

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