5 women who guide fashion in Mexico and the world

Chiara Ferragni, Eva Chen, Lorena Saravia, Lucy Lara and Zendaya. Are women excel in different fields and set the course of the industry of the fashionboth in Mexico as globally.

1. The icon

zendaya She is part of an exclusive group of celebrities who cause great excitement every time she steps on a red carpet or event. And it is not for less: in each appearance she wears outfits that go viral. Last year, his pink tailored suit decorated with flowers, from Valentino, went around the world and announced one of the trends strongest so far: the Barbiecore.

The American actress has shown that she is not afraid of changes or trying different styles. We can still see it with a looks extra-long braids than with afro-style hair. In 2021, the Council of Fashion Designers of America (CFDA) awarded him an award as fashion icon. In May 2022, Time magazine named her one of the 100 most influential people in the world thanks to her achievements in film and her impact on social media.

Photo: Instagram @zendaya

2. The influencer

They say that whoever hits first hits twice, and that’s the case with Chiara Ferragni. In 2009 she launched The Blonde Salad blog, while studying law. Although he was born focused on lifestyle, he quickly focused on fashion. He started sharing his looks newspapers, which earned him a large following (today he has more than 28 million on Instagram). Collaborations with brands like Dior, Mango, Pomellato, Louis Vuitton and Lancôme were not long in coming.

In 2013 he presented a homonymous line of footwear, which extended to clothes, bags, glasses and other accessories. For 2016, his brand reported revenues of more than 20 million dollars. Recently, the influencers has been involved in social causes, such as the fight to eradicate violence against women. Without a doubt, a good way to channel your media power.

Photo: Instagram @chiaraferragni

3. The designer

Lorraine Saravia debuted in the mexican fashion 12 years ago and, since then, it has remained current due to its perseverance, a clear business focus and a proposal for fashion contemporary that adds numerous followers inside and outside our country. A few weeks ago, she was a special guest at Mercedes-Benz Fashion Week Madrid, where she presented an elegant collection with minimalist overtones and that played with the duality of the feminine and the masculine.

In his carrer, Saravia She has accumulated achievements such as opening her own boutique on Presidente Masaryk Avenue (in 2015), selling her designs in stores such as Saks Fifth Avenue México and El Palacio de Hierro, as well as collaborating with brands such as Zingara and Ben & Frank. As if that were not enough, in 2020 she participated in the first season of Next in Fashion, produced by Netflix.

Photo: Instagram @lorenasaravia / @ximenadelvalle

Read also: Sonia Falcone and Daniel Espinosa bring fashion with a cause to Tabasco

4. The editor

Lucy Lara has a career of more than 25 years in the publishing world, which is why she is considered an authority in the fashion. She has successfully directed publications such as Glamor México, Marie Claire, Harper’s Bazaar en Español, and InFashion, as well as serving as a judge for various fashion contests. design.

In 2011 he published his first book “The power of clothes”, in collaboration with the also editor Antonio González de Cosío. Said title was placed in the first places of sales, which motivated her to launch a second work of hers, although this time alone: ​​”The power of your beauty”. In these, she explores the importance of image. Recently, she Lara presented “The power to reinvent yourself”, which focuses on individual strength and the ability to transform ourselves. At the same time, she makes use of her social networks to promote the mexican fashion.

Photo: Instagram @lucylara_art

5. The executive

eva chen works as director of associations of fashion for Instagram since 2015 (since it launched). Among his achievements is promoting the option to purchase products from this platform and designing strategies for visual storytelling methods. In addition to being present in the weeks of the fashion highlights, she shares her daily shoe and bag choices with her more than 2.3 million followers as she rides in the back of New York City cabs.

Your profile is littered with looks of recognized firms and reviews of accessories and launches of beauty. In 2018, she became a children’s book author, in whose stories she uses the fashion as a way to learn about women who have left their mark. In editorial, she was head beauty at Teen Vogue and director of Lucky magazine.

Photo: Instagram @ evachen212

Read also: Mexican fashion shone on the catwalk at Lady Fashion Polo

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