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The 95th edition of the Oscars is just around the corner. On Sunday, March 12, the Hollywood Academy will deliver these important awards from the legendary Dolby Theater in Los Angeles. In the preview, the already traditional red carpet will take place where the nominees and other guests will wear their best clothes. A unique moment in which the main luxury brands raffle off artists so that they can show off their best designs.
Follow the Oscars 2023 live and direct, with the red carpet and the Oscar Awards gala.
Everything you need to know about the Oscars 2023:
This symbiosis between designers and artists is a great business for both, although with nuances. And it is that, depending on who you arethe brand will be able to agree to pay a succulent cache to the actor or actress in question so that he chooses one of his garments and does not opt for another firm. “The point of having a stylist is that you can make more money. People will want to hire you and the brand will earn money from you,” explains Brandon Maxwell, Lady Gaga’s stylist.
According to the latest published data, some actresses pocketed between 200 and 250 thousand dollars on more than one occasion for signing their commitment to a designer for the Oscars. These figures can go up if the contracts are extended over time and if the artist has a long career. This is the case of Kristen Stewart with Chanel or Alicia Vikander with Louis Vuitton. ‘Page Six’ claims that Dior pays Jennifer Lawrence between 15 and 20 million dollars every three years for putting on her best clothes.
For her part, Anna Hathaway charged up to $750,000 for wearing Tiffany & CO jewelry; while Gwyneth Paltrow took $500,000 for wearing a Louis Vuitton.
Other terms
Not all actors or actresses have enough cachet for a haute couture firm to choose to pay you to wear their designs. In general terms, brands prefer to give away one of their garments for free and for the artist to appear at the Oscars with his best look. This is the case of designers like Karl Lagerfeld.
