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Having certain stars for an advertisement is something onerous, there is no doubt about that, but if your idea is to hire the most famous couple of the moment, it is better to prepare the checkbook. And it is that Ben Affleck and Jennifer Lopez they charged a millionaire figure to appear only 30 seconds in a TV commercial.
It must be taken into account that this type of disbursement is usually made for special occasions, and there is one that most of the executive producers of some companies and publicists in the United States have in their sights for the guaranteed success that they can obtain, at least in their scope.
It is, neither more nor less than the same super bowl, the final of the most important American football league, the NFL, and the 57th edition, played on February 12, had around 182 million viewers. With that number, the 30 seconds of advertising sold for seven million dollars, but there was one company in particular that shelled out even more.
Dunkin’ Donuts, a multinational chain dedicated to the cafeteria but specialized in donuts, created an advertising campaign where affleck He participated taking orders for the automobile circuit of one of his stores located in Medford, Massachusetts, in which he surprised each of the diners who passed through that circuit.
For that campaign, Dunkin’ entered into a million-dollar contract with the actor, closing in ten million dollars as fees for the interpreter of Batman. And he earned it well earned, since he spent a whole shift working alongside the employees of that branch. But he was not the only one.
His new wife also appears in the advertisement, Jennifer Lopez, who approaches to take the order and says: “What are you doing here? Is this what you were going to do when you told me you would work all day?” But it was not free, since its appearance of only ten seconds cost the company another million dollars.
The advertisement that was broadcast on television lasted only 30 seconds, the right that the network paid for seven million, but its total duration is three minutes, where you can see in greater detail the reaction of the customers and the interaction with Ben.
It is so Bennifer he took a total of 11 million dollars for that advertising campaignof which affleck he disposed a large part to his organization Eastern Congo Initiativewhich is dedicated to “working for and with people from eastern Congo.”
