Jennifer Lopez he jokes about how difficult it is for him to pronounce intimissimi in the new campaign for the lingerie brand, the first in which the American actress and singer stars as an ambassador for the Italian brand. The collaboration between Intimissimi and Lopez was signed up on social networks last September and now the brand has made official its status as ambassador of the firm.
The campaign aims, according to the brand, to pay tribute to women and empower them so that they feel safe and valued. The idea is from the Intimissimi Creative Director, Ricardo Ruiniand the campaign has been led by gia coppola -granddaughter of the great film director Francis Ford Coppola- and photographed by Chris Colls.
The campaign includes a spot that is considered a making of the photo shoot
The campaign includes a spot that is posed as a making of the photo session and in which Lopez, who appears in several rooms and the garden of a luxurious house, She says she discovered the brand last summer during her honeymoon trip to Italy. and then he makes the joke about how hard he supposedly is to pronounce the firm’s name correctly. The spot is shot in the seaside town of Positano, which appears at the beginning of the ad.
Matteo Veronesi, CEO of Intimissimi, has indicated in a press release from the brand that Lopez is an obvious choice as the embodiment of the Intimissimi woman. “In our search for a brand ambassador who embodies the spirit of all of our iconic consumers, we immediately turned to Jennifer Lopez. We want the dead to live a full life and feel empowered every day.”
The actress and singer has pointed out, for her part: “I love Italy: the people, the fashion, the culture, the food and its history. When I discovered Intimissimi, I was immediately drawn to its precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.”
The new campaign is not the first time that Jennifer Lopez appears wearing Intimísimi products: last September, and as the first clue about their collaboration, the artist and the brand published on their social networks photos of Lopez in Intimissimi clothes.