The great night of fashion is approaching, which of course is none other than the Met Gala (Apologies to the Oscars) and a few weeks from the expected date, there are already controversial rumors that have revolutionized social networks.
According to ‘Page Six’, this year none of the kardashians will be invited to the gala, something that is especially curious if we take into account that Kim Kardashian has been the undisputed star of the last editions thanks to her total black look in the ninja key of Balenciaga and the controversial Marilyn Monroe dress.
At a time when controversy is a powerful weapon for any event to be commented on, does Anna Wintour really want fashion to be the protagonist and is therefore avoiding inviting the queens of controversy? Or maybe the presence of Emma Chamberlain and Addison Rae is a sign that Wintour wants a generational change?
Derrida wrote about the presence/absence binary. Sometimes absence generates or indicates even MORE presence (especially when we’ve collectively grown accustomed to the Kardashian presence at every met gala during the last decade) and this would be a novel way of doing it. Also, in the Kardashian simulation, time is a circle. Like the 2007 sex tape drama, which returns just in time for the Kardashians season one premiere on Hulu, the family may once again be trying to reestablish their previously powerful positions as cultural underdogs: win back Anna’s support! it’s a main story! We’ll see if this even works. This could be a simple initial impulse or a preparation for some future surprises, ”explains MJ Corey, creator of her, in her networks. Kardashian Kolloquium, thus indicating that this could actually be a family strategy.
The truth is that reality has been losing relevance over the years, and by changing the distribution platform, the plots have focused more and more on the work projects of its members, so the show is a kind of endless branded content whose sensationalist brushstrokes we already know because of the press and its networks.
If the program no longer offers anything new, why are we going to see it? The Kardashians, aware of this impasse, are fighting to turn their brand around (their brand, by the way, is themselves, not their products) while making sure that the new generations of the family have more and more relevance in the social networks. However, for the Kardashians not to be invited (of course, we’re talking about rumors for now) would mean a radical twist in the pop culture and fashion industry.
Kim Kardashian and her entry into fashion
When Kim was on the cover of the American edition of ‘Vogue’ with Ye, many threw their hands up and assured that they were going to cancel their subscription to the magazine, which they considered had been sold. But speaking of selling, it was precisely the sales that proved Wintour right: 500,000 copies were sold, more than the units that sold the cover of Michelle Obama, on the one hand, and that of Beyonceon the other, they achieved together.
A year earlier, Kim became a meme when memes were still almost nonexistent when she first stepped on the red carpet at the MET Gala. “I was the plus one of Kanye, he didn’t know anyone and I’m sure no one wanted me to be there. I painted my own lips, and it was terrible. I went home and cried afterwards because of the insecurity I felt, but he is still one of my favorite looks to date, ”Kim assured on her Twitter profile about the floral dress from Riccardo Tisci for Givenchy Which she wore to her first Met Gala.
Why it would be weird if the Kardashians weren’t invited
This year the gala pays tribute to Karl Lagerfeld, who had a great relationship with Kim and with kendall jennerwho walked for Chanel on several occasions under her tenure.
For his part, the German kaiser immortalized Kim in an editorial for CR Fashion Book magazine when she was pregnant with North West. Therefore, the absence of the Kardashians this year would be especially controversial.
The truth is that if before they needed the reality show to survive, now they are so focused on their businesses that they don’t need the program, nor the press, to survive… Or do they? Their companies move through the power of the networks, so it will be necessary to see if their absence in the public scene does not cause their businesses to suffer.
Let’s see if in the end, who is going to answer the eternal question of whether the networks are more important than TV and that the press is going to be the Kardashians….