Skims is an underwear, sleepwear and sportswear brand founded by Kim Kardashian in 2019, which seeks to focus on inclusion and diversity, offering a wide variety of sizes and skin tones for its products. That is why in one of his campaigns it was decided to use some models in wheelchairs to give him representativeness in his catalog.
That gesture, applauded by many, drew criticism from an American conservative commentator, Candace Owens, who called the campaign, which was launched just under a year ago, “ridiculous.”
“I really don’t understand how far we’re going to take this inclusion thing,” Owens said. “We are being ridiculous, America.”
His comments generated a collective response from various content creators linked to activism for people with disabilities or people linked to the fashion industry.
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Reactions to Kim Kardashian’s brand campaign
Owens’ comments served as an excuse for many to join in defending Kim and his company.
Taylor Lindsay-Noel (@accesbytay) took to TikTok to explain the importance of understanding the need for inclusion, specifically of people without disabilities who have not dealt with the same daily challenges as people with disabilities.
Another content creator expressed her rejection of the comments against the Skims campaign. From the perspective of TikToker Liv (@chronicallyillandhot) these types of platforms improve the lives of people living with disabilities.
The issue escalated to another level when the actress, Christina Applegate, who was recently diagnosed with multiple sclerosis, wrote a message on Twitter calling out Owes’ comments as disgusting.
“Yeah, late tweet. But I woke up to see the most horrific thing,” Applegate tweeted on Wednesday. “This Candace person making comments about companies that see that we need help. He is fucking disgusting”.