Campaigns – Brazil
(05.09.23). Lacta, part of Mondelez International, announces the launch of Cocoa Life: The Future in Every Bite, a streaming series highlighting the cocoa chain and the chocolate brand’s commitment to Cocoa Life, a global cocoa sustainability program. Created by DAVID San Pablo, the series, available for free on Globoplay, consists of five episodes and is presented by Rodrigo Gilbert.
This new work tells the stories of the producers who appear on the series and talk with guests such as Zeca Camargo, Thiago Castaño, Joao Pedrosa, Isacquias Queiroz and Ibere Tenoriou.
Each chapter reveals a commitment to support cocoa farmers and promote more sustainable practices, such as using greenhouses to dry beans.
“This is the first time a chocolate brand has portrayed a cocoa chain in Brazil in such a humane way. We want to offer viewers a complete immersion that highlights the important achievements the program has made with the support of Lacta in building a more productive and sustainable cocoa supply chain,” says Alvaro Garcia, Vice President of Marketing for Mondelez Brasil.
Teaser – Cocoa Life. Advertiser: Mondeles. Brand: Lacta – O Futuro is present in every detail. Product: Cocoa Life with Rodrigo Gilbert. Advertising agency: DAVID SP. SC: Pancho Cassis (Global COO & Partner) // Silvia Paniko (Global COO). Chief Creative Director: Edgar Janesi and Renata Lean (ECD). Creative director: Guide Giacomo. Team accounts: Tom Gil, Natalia Rakovich, Karen Souza. Responsible for the Client: Alvaro Garcia, Fabiola Menezes, Jacqueline Silberstein Berlovich, Samara Barros, Jens Hammer, Michelle Santos, Helga Franco, Bianca Esposito, Richard Lee, Marilia Nosetti. Audiovisual production: Modernist creative producers. Film director: Andre Inacio and Chico Gomez. Post-production stage: Augusto Medeiros // Color grading: Leonardo Lamasi. Executive producer: Marcelo Monteiro, Alexander Lucas, Yara Demartini. Agency Producer: Fernanda Peixoto, Gabriela Cinese, Mariana Marinho, Amanda dos Santos. Sound: Liquid sound. Scheduler: Carolina Silva, Tallita Alves, Sabrina Alves, Karen Rodriguez, Mirele Nascimento. Art Director: Danilo Ferrari. Director of photography: I came Bock. Editor: Ze Ricardo Novoa. A country: Brazil. Category: Sweets, jams and snacks.
Teaser – Cocoa Life 2. Advertiser: Mondeles. Brand: Lacta – O Futuro is present in every detail. Product: Cocoa Life with Rodrigo Gilbert. Advertising agency: DAVIDSP. SC: Pancho Cassis (Global COO & Partner) // Silvia Paniko (Global COO). Chief Creative Director: Edgar Janesi and Renata Lean (ECD). Creative director: Guide Giacomo. Team accounts: Tom Gil, Natalia Rakovich, Karen Souza. Responsible for the Client: Alvaro Garcia, Fabiola Menezes, Jacqueline Silberstein Berlovich, Samara Barros, Jens Hammer, Michelle Santos, Helga Franco, Bianca Esposito, Richard Lee, Marilia Nochetti. Audiovisual production: Modernist creative producers. Film director: Andre Inacio and Chico Gomez. Post-production stage: Augusto Medeiros // Color grading: Leonardo Lamasi. Executive producer: Marcelo Monteiro, Alexander Lucas, Yara Demartini. Agency Producer: Fernanda Peixoto, Gabriela Cinese, Mariana Marinho, Amanda dos Santos. Sound: Liquid sound. Scheduler: Carolina Silva, Tallita Alves, Sabrina Alves, Karen Rodriguez, Mirele Nascimento. Art Director: Danilo Ferrari. Director of photography: I came Bock. Editor: Ze Ricardo Novoa. A country: Brazil. Category: Sweets, jams and snacks.
Cocoa Life – Episode 1. Advertiser: Mondeles. Brand: Lacta – O Futuro is present in every detail. Product: Cocoa Life with Rodrigo Gilbert. Advertising agency: DAVID SP. SC: Pancho Cassis (Global COO & Partner) // Silvia Paniko (Global COO). Chief Creative Director: Edgar Janesi and Renata Lean (ECD). Creative director: Guide Giacomo. Team accounts: Tom Gil, Natalia Rakovich, Karen Souza. Responsible for the Client: Alvaro Garcia, Fabiola Menezes, Jacqueline Silberstein Berlovich, Samara Barros, Jens Hammer, Michelle Santos, Helga Franco, Bianca Esposito, Richard Lee, Marilia Nochetti. Audiovisual production: Modernist creative producers. Film director: Andre Inacio and Chico Gomez. Post-production stage: Augusto Medeiros // Color grading: Leonardo Lamasi. Executive producer: Marcelo Monteiro, Alexander Lucas, Yara Demartini. Agency Producer: Fernanda Peixoto, Gabriela Cinese, Mariana Marinho, Amanda dos Santos. Sound: Liquid sound. Scheduler: Carolina Silva, Tallita Alves, Sabrina Alves, Karen Rodriguez, Mirele Nascimento. Art Director: Danilo Ferrari. Director of photography: I came Bock. Editor: Ze Ricardo Novoa. A country: Brazil. Category: Sweets, jams and snacks.