Shakira will make history at the 2023 MTV Video Music Awards on September 12 when she becomes the first South American female artist to win a Video Vanguard Award. The Colombian superstar will become the second Latin American artist to receive prestigious recognition. Jennifer Lopez, who was born in the Bronx to Puerto Rican parents, received the award five years ago.
In recent years, this category has been completely dominated by women. Shakira follows Rihanna (2016), Pink (2017), Lopez (2018), Missy Elliott (2019) and Nicki Minaj (2022). There were no winners in the 2020/21 season. The last person to receive the award was Kanye West in 2015.
Shakira will also perform at the VMAs for the first time in 17 years. This continues the recent tradition of awards. Beginning with Justin Timberlake in 2013, the Video Vanguard Award has been accompanied by an extensive performance by its winner, usually including a mix of hits from his career.
Shakira is likely to perform her 2023 hit “TQG”, a collaboration with Karol G, who debuted and peaked at number seven on the Billboard Hot 100 in March. Karol G has already been announced as a contestant on this year’s show (along with Demi Lovato, Moneskin and Stray Kids).
It was one of the most important and intense years for Shakira. In January, she debuted and peaked at number 9 on the Hot 100 with her collaboration with Bizarrap “Bzrp Music Sessions, Vol. 53”, making her the first female vocalist to hit the top ten on the chart with a track on the Hot. 100. Spanish. The single allowed Shakira to set 14 Guinness World Records, including the most streamed Latin song on Spotify in 24 hours, the most viewed Latin video on YouTube in 24 hours, the fastest Latin song to reach 100 million views on YouTube, and the most streamed Latin song. on Spotify in a week.
And it was only the beginning of an outstanding year for Shakira. As noted above, he peaked at number seven on the Hot 100 with “TQG” in March, making 2023 the first year he has been a Top 10 hit in all genres. In April, Shakira was named Hispanic Woman of the Year by the magazine. Bulletin board. In July, she became the first female artist to top three on the Latin Pop Airplay chart in nearly 30 years. diagram from Bulletin board.
“Shakira is a true global force that continues to inspire and influence the masses with her unique musical prowess,” said Bruce Gillmer, Paramount President of Music, Music Talent, Programming and Events and Chief Content Officer of Paramount+ Music, in a statement. “She is a pioneer among women worldwide and one of the first artists to lead the globalization of Latin American music. His huge impact on the music landscape will be lasting as he continues to create and entertain at the highest level.”
The 2023 VMAs will be broadcast live from the Prudential Center in Newark, NJ on Tuesday, September 12 at 8:00 pm ET.
Shakira has four nominations, including Artist of the Year, Best Collaboration with TQG; and twice the best Latin – for “TQG” and “Acrostic”.
The four-time VMA winner brought home her first Moonman in 2000 in the International Viewers’ Choice (North Latin America) category. He received the same award again in 2002. In 2006, he won the Best Choreography Award for Thighs Don’t Lie, which featured Wyclef Jean. And the following year, she won the “Most Important Collaboration” award (yes, it was a real competitive category) for “Beautiful Liar”, a collaboration with Beyoncé.
Shakira’s last VMA performance was in 2006, when she, along with Gene, performed the song “Hips Don’t Lie”, which was nominated for Video of the Year and took first place on the Hot 100. In 2005, she made history at the VMAs with the first performance entirely in Spanish: “La tortura” with Alejandro Sanz. Shakira made her VMA debut in 2002 with the performance of “Objection (Tango”), in which she performed her signature belly dance as well as an impressive dance performance. crowdsurfing.
MTV and Toyota Motor North America, who will be presenting the Video Vanguard Award for the first time, will celebrate Shakira’s award with music content that will debut during the VMA telecast.
The Video Vanguard Award, given to artists for “outstanding contributions and profound influence on music videos and popular culture”, arguably rivals Video of the Year as the most anticipated video of the evening.
The award was named after Michael Jackson in 1991, but MTV has distanced itself from that association since the 2019 drama. leaving Neverland brought new attention to allegations of sexual assault. In the press release announcing Shakira as this year’s winner, her name was mentioned in only one of the five mentions of the award.
Other artists expected to compete for this year’s Video Vanguard Awards include Taylor Swift, Miley Cyrus, Drake, Selena Gomez, Bruno Mars, Jonas Brothers, Ariana Grande, The Weeknd, Kendrick Lamar and Katy Perry.
Taylor Swift leads this year with eight nominations, followed by SZA (six), Dodja Cat, Kim Petras, Miley Cyrus, Nicki Minaj, Olivia Rodrigo and Sam Smith (five each), and BLACKPINK, Diddy and Shakira (four each). ). ). Shakira is the only one of these artists who has been confirmed as a performer on the show, though more performances are expected to be announced later this week.
Fans can vote for their favorites in 15 gender-neutral categories at voice.mtv.com until Friday, September 1st. Voting for the best new artist will continue during the ceremony. Nominations in categories recognized by public vote, including Group of the Year and Song of the Summer, will be announced at a later date.
MTV has yet to announce the host or winner of the Global Icon Award. Last year, the show was hosted by Jack Harlow, LL Cool J and Nicki Minaj, with the Red Hot Chili Peppers winning the award.
Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatowicz are executive producers at VMA 2023. Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba are production managers. Wendy Plaut is in charge of celebrity talent. Lisa Lauricella is the head of musical talent.