By Rosana de Moraes, author of the book “Marketing and the Art of Luxury in the Experience Era – And Inspirations for Other Segments” Beginning of the year is synonymous with evaluating what was relevant in the period that ended and making strategic bets for the future. In marketing for …
Read More »Remember the most controversial fashion trends of the year 2022
With the popularization of social networks like TikTok, the emergence of fashion micro-trends has become more common, and in 2022 it could not be different, with that, the popularization of fashion items that were great dividers has become increasingly common. of opinion. It is worth remembering the most controversial microtrends …
Read More »What the Portuguese searched for on Google in 2022
As has become customary, in December Google makes known the words that were most searched for in its search engine worldwide. In Portugal, the results of these surveys in 2022 were diverse, mirroring what marked the present at national and international level. Not surprisingly, IVAucher was the most searched word …
Read More »90s and accessories: nine hair trends for 2023
The end of the year is approaching and it’s time to look ahead and take a peek at what’s to come. Beauty trends are already known, so find out about the future of hair. We anticipate that accessories, such as colored hooks, will dominate. As for the cut, it has …
Read More »Welcome back! Five trends from the past that are back
The proof that fashion is cyclical lies in the trends of the past that traveled through time, bound for the present. It’s as if nostalgia were a trend in itself, as it revived miniskirts and platforms from adolescence, which marked years that will never come back. Bet on modernized models …
Read More »“Indie Sleaze”: the trend for the (un)popular of the gang
I say many times, in more or less informal conversations, that we live in incredible times. Today’s article reinforces precisely this idea. At a time when digital fashion is asserting itself as a growing business with collections created specifically for our avatars and brands, especially those in luxury fashion, are …
Read More »learn how to apply trends in everyday life
Fashion weeks (also known as fashion week) take place in several countries, and they are responsible for launching most of the trends. On the catwalks, new pieces, cuts, fabrics, colors that are repeated in different brands and details in the clothes are presented. This year, there were many references to …
Read More »“Forever Valentino”: An act of love and the biggest exhibition of Casa Italiana
It’s one of those names that says it all (or almost everything). “Forever Valentino” the title of Casa Italiana’s biggest exhibition to date was not chosen by chance. “Forever” transports us to the value and timelessness of the luxury brand, to its authenticity, to the consistent heritage, to the way …
Read More »Botox or new hairstyle? Five tricks to simulate a facelift through haircut – Trends
I certainly won’t need to be the one to emphasize that having very firm contours of the face is something that is reserved for young people. As we get older and especially from the menopausebone resorption (bone loss), sagging muscle tone and the appearance of sagging skin, leads many of …
Read More »Five tricks to simulate a facelift through haircut – Trends
I certainly won’t need to be the one to emphasize that having very firm contours of the face is something that is reserved for young people. As we get older and especially from the menopausebone resorption (bone loss), sagging muscle tone and the appearance of sagging skin, leads many of …
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