The fashion show of El Secreto de Victoria is back.
The brand seeks renew the old annual product after a four-year hiatus, according to Chief Financial Officer Timothy Johnson, who revealed the news during a company 2022 earnings report on Friday.
Victoria’s Secret model affirmed in 2019 that the popular parade of the brand will no longer be held
“Will follow relying on marketing spending to invest in the business, both at the top of the funnel and to support the new version of our fashion showwhich will arrive later this year,” Johnson said.
A spokesperson for Victoria’s Secret & Co. told People that the company is committed to defending women and “is always innovating and thinking in all spheres of the business to continue to put our customer at the center of everything we do.”
“As we have previously shared, our new brand vision and mission will continue to be our guiding principle,” the statement read. “This will take us to new spaces such as reclaiming one of our best marketing and entertainment properties to date and turn it around to reflect who we are today. We are excited to share more later this year.”
Victoria’s Secret: 4 revelations from the documentary that exposes the dark side of the most famous lingerie brand of all time
The cancellation of the Victoria’s Secret Fashion Show occurred in November 2019, in the moment in which ‘angel’ title removed from Victoria’s Secret, due to the criticism that the brand did not accept models of all sizes and origins.
The company also faced a Backlash in February 2020 after a report published by The New York Times accuse the former brand officer, Ed Razek, for sexual harassmentbullying and creating a culture of misogyny.
Razek denied the allegations at the time. and told the Times in an email that “the allegations in this report are categorically false, misconstrued or taken out of context”, adding: “I have been lucky enough to work with countless world-class models.” and talented professionals and we pride ourselves on the mutual respect we have for each other.”
Sofía Jirau, the first Victoria Secret model with Down syndrome: “One day I dreamed it, I worked for it and today it is a dream come true”
The annual fashion show was held for the first time in August 1995before being performed 23 more times in subsequent years, with the exception of 2004.
during their Two decadesthe show featured performances by artists such as Katy Perry, Maroon 5, Jay-Z, Kanye West, Taylor Swift, Harry Styles, Ariana Grande, Ed Sheeran, Rihanna, Justin Bieber, Bruno Mars, Destiny’s Child. , Usher, Justin Timberlake and others, incorporating a runway performance element beginning in 2001.
‘Never stop dreaming’: Valentina Sampaio, Victoria’s Secret’s first trans model
The launch of the Hulu docuseries, Victoria’s Secret: Angels and Demons in July 2022 brought to the surface a history of misogyny and body shaming under former owner Leslie Wexner after the fashion show’s initial cancellation.
In a statement at the time, the brand referred to the documentary, sharing that it has since evolved after becoming an independent company in 2021.. “The company featured in this docuseries does not reflect the current status of Victoria’s Secret & Co. When it became an independent company in August 2021, we set out to win back the trust of our customers, associates and partners,” a spokesperson said last year. . At the moment, the famous lingerie brand is promoting the ‘Indefinable’ campaign, which “rejects established beauty standards”. (AND)