Everything indicates that the Victoria’s Secret parade will return this 2023 after a four-year hiatus. Of course, it will do it without angels and with a renewal of the brand. This was reported by Timothy Johnson, the current financial director of the company.
In an interview for People, the businessman has assured that they are fully committed to the voice of women: “We are always innovating and inventing across all spheres of the business to continue to put our customer at the center of everything we do and reinforce our commitment to championing women’s voices and unique perspectives.”
In this way, it has confirmed that this year there will be a parade, recovering one of its most important marketing elements: the show they gave. Of course, adapted to the 21st century. And it is that the last years began to smell the concept of the parade.
Now, as Timothy says, the brand wants to explore “new spaces” with the aim of recovering its “marketing and entertainment” strengths. Of course, they want to “turn it around to reflect who they are” right now.
Victoria’s Secret: a twist
In addition, the fashion shows began to lose their audience and some of the most important models in the world began to dissociate themselves from the brand.
In 2020, thanks to a New York Times report, all the complaints from the models and employees of harassment and intimidation by senior officials were also made known. They denied everything.
Now, four years later, the financial director of the brand has confirmed that he is working on the return of this type of show. Of course, with a 180 degree turn. Will you do something similar to what Rihanna has done in recent years with Savage x Fenty?
Victoria’s Secret Show: a long list of musical stars
There was a time when the world’s most acclaimed entertainers wanted to perform on the Victoria’s Secret Show. In this way, great stars like Taylor Swift, Adam Levine, Selena Gomez, Ed Sheeran, The Weeknd, Katy Perry or Justin Bieber passed through his catwalk. Let’s hope this part of the show picks up.