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Independent animation studio ZAG, together with its licensing partners Novabrink and Xalingo, will present the first Ghostforce toy products at the upcoming ABRIN Expo in Sao Paulo, Brazil, the largest toy industry event in all of Latin America.
ZAG is known for its worldwide mega-hit Miraculous: The Adventures of Ladybug and Ghostforce. The company is producing Melody, an animated film starring singer-songwriter and actress Katy Perry.
Ghostforce is an original comedy/action series for kids and families that follows three high school students who form a secret team to defend their town from the horrifying demons that haunt it. The series premiered in Latin America on Discovery Kids on December 6, 2021, except in Brazil, where it premiered on May 6, 2022, with fantastic ratings. Also, Ghostforce will soon be available on terrestrial television in Brazil.
At ABRIN, Novabrink, ZAG’s strategic partner in the region, will present 18-inch costumed figures of Ghostforce’s heroes and villains. Novabrink is also the licensee of the brand’s costumes. In addition, Xalingo, one of the leading developers of products and toys that contribute to the social and intellectual development of children, will present its line of Ghostforce-branded products made of wood, which includes board games, puzzles, activity games, activities coloring, memory games and dominoes. The products will be launched in Brazil on Halloween 2023.
The new product lines will complement the toys that will be released in 2024 by Playmates Toys, a leading global toy partner, which will include figures of the main heroes and a collection of boo capsules that will play with the ghost community.
“ABRIN is an important market for toy manufacturers to introduce their new products to retailers across Brazil, and it is a fabulous opportunity to showcase our new Ghostforce products from Novabrink and Xalingo, and increase brand awareness,” Angela commented. Cortez, VP of Licensing and Consumer Products at ZAG for Latin America, Brazil and Canada. “With its stunning visual effects, great costumes, iconic villains, and extended storylines, Ghostforce has charmed the Brazilian audience who have fully embraced the series.”
Other Ghostforce license partners include Dermiwil for suitcases, backpacks and lunch boxes; View Cosmetics for personal care items; Lolla Sorvestes for ice cream; and C & E for experiences.
On the global market, Ghostforce has been launched in most European countries, becoming the market leader in various groups of children, with unique emissions reaching up to a 40.9% share among all children aged 3-14. and 51.2% among children between 6 and 9 years of age. In France, where the series premiered on TF1 in August 2021, Ghostforce achieved an audience share of over 35%. In the United States, Ghostforce airs on Disney XD. The series is also available in Japan, India, the CIS, and the Middle East on Disney Channel.
ZAG’s Licensing & Merchandising, Games, Promotions and Toys groups are led by Julian Jacob ZAG, Executive Vice President of Global Operations and Head of Consumer Products, who are focused on developing products and experiences beyond the screen for brands that inspire. the new generation to discover their true character.
